-
-
Bringing the rich flavors and aromas of extraordinary coffee to life.
-
Award winning store accessible to Britto’s fans around the glo
-
Explore your dream vacations on any device.
Updated
12 min read
Business to Employee (B2E) apps have been around for a while, but they’ve been thrown into sharp focus during the COVID pandemic, where employers were forced to go digital across the spectrum.
This affected not only customers but business partners, service providers, and most importantly, employees.
In the aftermath of COVID, people are still unsure whether it’s safe to be in a 100% on-site environment.
But many employers and employees feel that remote work is viable.
Employees that have demonstrated an ability to function at a high level remotely can continue to be an asset to the businesses that employ them, which means that B2E mobile apps are here to stay.
So how can B2E apps make your business more productive all around? In this article, we’ll take a look.
Trends in the corporate mobile apps development market are typically driven by (a) the Marketplace (e.g. Apple iOS Store), (b) App Category (a.k.a. the type of business, like Health & Fitness, gaming etc.), and (c) Region (the geography where most targeted users live).
Let’s look at a few different types.
The apps that people interact with most of the time are Business to Customer (B2C) apps. These are meant to be consumed by a large number of people.
The main types of B2C apps include:
B2B apps refer to mobile or web-based apps designed to facilitate business-to-business (B2B) transactions between two or more companies.
These apps are used by businesses to streamline their operations and manage their supply chain more efficiently.
Photo Credit: accountingtoday.com
These are the two main B2B apps:
The basic Enterprise App (sometimes called EA or even B2E) is a variation of a B2B app, since the users are people associated with the business, whether within the roster of the company or a “group” that the business belongs to, like partners, advisers, etc.
PRO TIP:
Enterprise mobile apps often refer to systems that sit atop the company’s normal data warehouse and perform new mobile functions like CRM, HR systems, payment processing, automated billing, and so on.
Now let’s shift our focus to a specific class of B2B apps that enable companies to interface constantly with their employees – Business to Employee apps.
Business to Employee (B2E) apps are designed for internal use within a company.
They’re meant to be used by employees to help them perform their jobs more efficiently and effectively.
Photo Credit: i.pinimg.com
B2E apps can be used for a variety of purposes, like:
Overall, B2E apps are designed to improve employee productivity, engagement, and satisfaction by providing them with the tools and resources they need to perform their jobs more effectively.
For a company that decides on the integrity of its employees (in terms of letting them work remotely at times) and has well-defined processes in place, these commercial mobile business apps can be a game-changer for these smartphone users.
Ultimately, the amount of face-time-driven interactions being reduced greatly adds to efficiency, saves management and employees time to be used for service delivery and thereby also cuts costs.
Photo Credit: sketchbubble.com
All the functions mentioned above are certainly candidates for what a B2E app can cover, but there are additional functions that could come to the forefront, like:
Creating mobile app project templates that can be used to convey instructions and deliver output
People tend to work better when they’re not forced to spend time in endless meetings and wasting hours a day commuting.
As long as a company focuses on identifying specific processes, develops and employs prototypes and has an agile development methods mindset, there is definite scope for mobile apps to be user-friendly from employees’ perspectives.
It works even better when the business is willing to take feedback and make needed adjustments in regards to what’s working and what’s not.
Let’s look at the pros and cons.
In general, companies who have used B2E apps, like Coca-Cola, tout its praises in terms of improving productivity, quality of work, and employee retention.
In short, it delivers excellent business value.
These are companies that have typically taken a well-thought-out, modulated effort to identify the processes that can be covered (and to what extent), listen to employee feedback (and make needed adjustments), and engage in continuous improvement.
Photo Credit: staffbase.com
Photo Credit: themanifest.com
Here are some prominent examples of companies using B2E:
Photo Credit: hbr.org
There are some clear dos and don’ts involved in B2E app development. Let’s take a look so you can get started on planning out your own mobile app.
Companies should follow sensible guidelines while developing B2E apps for specific processes within the company.
There’s no reason to fear the unknown, but there also isn’t any hurry to create a juggernaut that has a mind of its own and is practically unusable for half the mobile functions it was supposedly designed to handle.
Photo Credit: staffbase.com
Here are some key strategies to consider while gathering requirements:
Once the requirements are frozen, focus on the following:
Photo Credit: hbr.org
Uncertain about whether a B2E app is right for you? Ask yourself a few pertinent questions:
Photo Credit: staffbase.com
According to Glassdoor, 70% of US employees feel disengaged.
The disengaged workers change jobs almost twice as much as workers who are engaged and committed to their jobs.
In short, employee satisfaction and engagement is paramount for productivity. B2E apps, when designed and used properly, have been proven to create a happier and more engaged workforce.
If you’re ready to take the next step, get started with full technical documentation of your app ideas using our Simple Starter package.
This will lay the groundwork for future app development.
What’s your experience with B2E apps and have you found them to be helpful?
Your inbox wants some love.
Stay informed with Webiotic latest
0 Comments