Augmented Reality is a technology that superimposes images over a smartphone or tablet’s camera image. It can be GPS-based or require the user to scan a product or logo first. In many ways, augmented reality is similar to QR codes. Instead of taking the user to a website or video, augmented reality superimposes the content over the device’s display. Starbucks recently used augmented reality to bring images on its cups to life while Volkswagen used it to send virtual 2012 Beetles flying over the streets of Vancouver and Toronto. How will you use augmented reality to revitalize your mobile marketing campaigns?

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